Turgutreis 1974 is a pioneering study of late 20th century urbanization engaging the evolution of a new municipality on the Bodrum peninsula along the Turkish Southeast Aegean coast. Since 1974, in less than four decades, three small villages with 2,464 inhabitants grew to a new city comprising more than 250,000 summer residents. This study documents in detail the timeless material culture of the original inhabitants, heavily grounded in subsistence agriculture and without modern infrastructure, and with a