There are clearly many influences on an individuals behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?
Format | :Kitap |
Barkod | :9786051272986 |
Yayın Tarihi | :2011-08-11 |
Yayın Dili | :İngilizce |
Orjinal Adı | :The Role That Advertising Marketing Ant Branding Have in Making Us İll |
Baskı Sayısı | :1.Baskı |
Sayfa Sayısı | :140 |
Kapak | :Karton |
Kağıt | :2.Hamur |
Boyut | :135 X 195 |
Basım Yeri | :İstanbul |
Yazar | : | Manolya User Mülayimsi |