This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader.
It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title.
I am happy to forward advanced topics of "Services Marketing" for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.
Format | :Kitap |
Barkod | :9786059440707 |
Yayın Tarihi | :2017-05-12 |
Yayın Dili | :Türkçe |
Orjinal Adı | :International Services Marketing; New Trends And Updated Terminology |
Baskı Sayısı | :1.Baskı |
Sayfa Sayısı | :476 |
Kapak | :Karton |
Kağıt | :2.Hamur |
Boyut | :160 X 240 |
Yazar | : | İge Pırnar;Evla Mutlu Kesici;Melih Tütüncüoğlu;Metehan İğneci |